About Us

A monthly magazine to inspire and inform the flower trade, Florist Business is read by thousands of florists, flower suppliers and businesses working within the flower industry.

An essential source of guidance, knowledge, inspiration and encouragement, Florist Business is seizing on the changing retail landscape to create a community for flower businesses of all shapes and sizes.

It delivers practical, actionable advice and opinions to guide florists forward, together with stunning, commercial and technical inspiration in styles to reflect a unique industry and all its faces; big or small, high-tech or traditional, as well as shining a light on young and emerging new talent.

Published by Eljays44, an independent company producing industry leading magazines and events, Florist Business aims to sit at the centre of the community with a positive stance, helping to raise standards and highlight great practise.


What our readers say

“Florist Business magazine is quickly becoming the highlight of my month. Inspirational, thought provoking and full of advice – delighted.” – @foxgloveandmoss

“LOVE, LOVE, LOVE this mag! Thank you so much for brightening my letterbox with your fabulous inspirations, ideas and thought provoking articles. I really have enjoyed each issue so far and can’t wait til the next one arrives on my mat!” – Hannah Rachael

“It’s smart, interesting and informative. Exciting times!” – @leafycouture

“It really is a beautiful cover and the magazine made me want to be a better florist!” – @Secretgarden.burnham

“It’s a brilliant publication! It’s a breath of fresh air in the industry and just what we need!” – @edenblooms

“Without doubt our fave flower mag” – @flowersand.such

“Forward thinking, creatively written, informative reading and perfectly packaged. Well done Team FB” – Sam Garner

“We just love this magazine. It’s so well thought out with florists in mind.” – Alison Ruud

“Fabulous magazine! Thank you so much…. inspirational and packed with such good stuff! Love it – well done!” – Raffaella Alu