Pantone have announced their colour of the year, and have described it as ‘a dramatically provocative and thoughtful purple shade, our colour of the year communicates originality, ingenuity, and visionary thinking that points us toward the future.’
Pantone’s executive director Leatrice Eiseman explained: “We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level.”
Often a source of inspiration for florists and used as an important forecast tool for upcoming trends, many florists say the Pantone colour predictions have a huge impact on future business, proven by last year’s ‘Greenery’ colour as all-foliage designs became so popular.
Last year’s ‘Greenery’ colour was a vibrant, zesty shade signalling new beginnings, whereas Ultra Violet reflects an astrological, complex and mysterious aura. Purples have long been the symbol of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality.
The Flower Council of Holland have shared consumer inspiration for using the colour in florals through their online platform funnyhowflowersdothat.co.uk, and they used the image below to demonstrate the trend.