Flower industry companies are pulling out all the stops this Christmas and are creating festive themed videos to grab consumers’ attention.
Watch their videos here:
Smithers-Oasis have also released a new Floralife® video, “Did you know… it doesn’t matter how you do it,” and while it’s not festive, it still motivates retailers to show off Floralife® Express flower food sachets and emphasises the importance to customers.
Video marketing is becoming increasingly popular and makes up the majority of consumer traffic. Mobile video ads will grow 5 times faster than desktop and landing pages with videos lead to 800% more conversion.
Want to make your own?
- Centre your video around a story not a sale
- Keep it short and snappy – 1/5 of viewers will click away from a video if it’s longer than 10 seconds
- Make it fun!
- Remember to optimise your video for search – use tags
- Educate yourself as well as your audience