Flower industry companies using the power of video this Christmas

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Flower industry companies are pulling out all the stops this Christmas and are creating festive themed videos to grab consumers’ attention.

Both Chrysal Flower Food and Florist Up My Street have made fun and snappy videos and with 65%  of consumers  being visual learners, it’s great for targeting your perfect audience.

Watch their videos here:

Smithers-Oasis have also released a new Floralife® video, “Did you know… it doesn’t matter how you do it,” and while it’s not festive, it still motivates retailers to show off Floralife® Express flower food sachets and emphasises the importance to customers.

Video marketing is becoming increasingly popular and makes up the majority of consumer traffic. Mobile video ads will grow 5 times faster than desktop and landing pages with videos lead to 800% more conversion.

Want to make your own?

  1. Centre your video around a story not a sale
  2. Keep it short and snappy – 1/5 of viewers will click away from a video if it’s longer than 10 seconds
  3. Make it fun!
  4. Remember to optimise your video for search – use tags
  5. Educate yourself as well as your audience

 

 

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