In pictures: November in the Netherlands


Every November a small corner of the Netherlands becomes a hub for thousands of flower industry people from all over the world.

Suppliers, buyers and florists flocked to two of the sector’s most important trade fairs. Hannah and Perri from Florist Business attended both IFTF (International Floriculture Trade Fair) and Royal FloraHolland Trade Fair, to spread the word about our new magazine while discovering all the latest products and trends to hit the market.

See our gallery of flower varieties spotted at the shows.



  1. I attendended the Royal FloraHolland Trade Fair for the first time this year and was mesmerised the minute I walked into the building. The diversity and inspiration from the worlds finest growers was simply stunning. The colour popped from every stand but the best bit for me was the chance to talk to people and listen to their stories. Many of the businesses are second even third generation and the whole families love for flowers shines through!
    I didn’t even make it to IFTF but next year I shall make a few days of it instead of just one. If anybody is curious about going book your flight for next year, you will not regret it!

  2. Pingback: In pictures: Flower Varieties at the IFTF and Royal FloraHolland Trade Fairs - Florist Business

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